Consumer Goods Solutions

Today’s consumer goods industry faces unparalleled pressures and challenges. Companies in this highly regulated environment must balance the pressures of developing consumer-driven demand processes with the ability to execute such process at a tactical level. The dividing line between industry-leading and standard customer relationship management (CRM) capabilities continues to narrow. This is where we can help.

Perficient’s consumer goods and CRM strategy practice has the expertise and industry knowledge to help you benchmark sales and marketing capabilities and define a strategy that makes sense. Our team provides the experience and insight needed to define a strategy that is both executable and differentiated.

Our offerings include:

	Road map planning
	Account and promotion planning
	Retail execution
	Marketing resource management
	Customer and brand analysis

Perficient has delivered customized solutions to many leading consumer goods clients including: Learning Curve , Binney & Smith and Nestle.