Create an API Program to Drive Digital Transformation

Trends analyst Altimeter says digital transformation allows a company to realign technology and business models to more effectively engage digital customers at every point in the customer experience lifecycle. Application programming interfaces (APIs) are not only essential to operational excellence but they are key drivers in successful digital transformations. In part eight of our digital transformation guide series, we explore the value of APIs and the importance of creating an API strategy to help deliver a 360-degree view of customers and engage them at every point in the customer experience lifecycle.

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