Unleash the Power of Aligned, Data-Driven Sales and Marketing Teams
The definition of “success” in marketing and sales has evolved. In a digital world, marketing, sales, and channel partners must be in lockstep with customers who expect digital engagement, self-service, and seamless experiences.
Leaders need to align marketing and sales functions across the organization to create a customer-centric business model and drive growth through digital business and opening new markets. Today's consumers have higher expectations than ever due to increased information access, a wider range of choices, and demand for a personalized experience.
Prioritize a Better Customer Experience to Support Improved Sales and Marketing Performance
Customers expect knowledge, experience, and competency from the companies they do business with, and will prioritize engagement with the brands they trust. Be the best choice with elevated MarTech and insights, seamless interactions, and value at every stage of the buying journey.
Sales & Marketing Service Areas and Offerings
Market Research
- Sales and marketing strategy
- Brand research
- Market analysis
- Competitive analysis
Brand Activation
- Brand strategy
- Brand management
- Corporate identity
- Asset management
Lead Management
- Lead generation
- Lead qualification
- Lead nurture
- Lead scoring
- Lead assignment
- Presentations and proposals
Customer Acquisition
- Account and contact management
- Content, campaigns, and messaging
- Segmentation and activation
- Prospecting, presentation, and negotiations
- Reporting analytics and KPIs
Revenue Generation
- Negotiation and close
- Upsell and cross-sell
- Commerce-led sales
- Renewal management
Customer Retention
- Customer communications
- Loyalty programs
- Customer service
- Customer advocacy
- Reporting analytics and KPIs
Market Expansion
- Products and services
- Market entry strategy
- Partners and alliances
Experts in Your Industry
We provide a tailored approach to your industry’s unique sales and marketing needs and support all aspects of the B2B, B2C, and B2B2C relationships. Leverage our end-to-end strategy, consulting, and technology capabilities for seamless, real-time, and meaningful buying experiences.
- Automotive
- Communications + Media + Technology
- Consumer Goods
- Energy + Utilities
- Financial Services
- Healthcare
- Insurance
- Manufacturing
- Retail
Key Partnerships
Meet an Expert
Don Bouchard
Don leads Perficient’s Sales & Marketing Function with an agnostic focus on CMOs and sales leaders in both B2C and B2B organizations. Don has 20 years of consulting and industry experience driving digital transformation with IBM Consulting, Accenture, Sage Software and others. Don received his BS in Accounting from Clemson University and his MS in Marketing from Georgia State University. He is based in Philadelphia, PA.
Get in Touch with Our Experts
Our team of experts is here to help. Whether you're looking for information about our capabilities or our perspective on specific topics, we're ready to assist you. Please fill out the form below, and we will get back to you promptly.
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