Memorable Customer Experiences Create Household Names
Cutting-edge technology combined with holistic and pragmatic strategy is the key to earning your spot on every consumer’s go-to shopping list. Our expertise and knowledge of key transitional forces can help you drive forward, thrive, and shape the future.
5 of the 10 Top-Grossing Consumer Goods Companies Trust Us
When it comes to assessing capabilities and gaps, charting an ambitious yet practical path forward, and executing it with precision and speed, the leading consumer goods brands count on us. Our industry and technology experts possess a deep understanding of the consumer goods landscape, including trends, disruptors, challenges, and evolving consumer expectations.
Consumer Goods Industry Expertise Matters
Household names across categories in the consumer goods industry are facing quickly evolving customer expectations, an explosion of emerging technology, and unprecedented amounts of incoming data from every direction. When choosing a consumer goods consulting partner that can help navigate this complex landscape and build ambitious yet practical strategies, industry expertise matters.
Are You Providing Value, Transparency, and Reliability to Consumers?
Inflation-weary and price-sensitive consumers demand value, requiring consumer goods brands to justify price and give back to loyal consumers. At the same time, severe disruptions in product availability and delivery have left customers craving reliability and transparency from the brands they shop with.
Consumer goods companies need full visibility into the entire supply chain enabled by reliable digital technologies to effectively prepare for growth and communicate with customers. Operational and client data can provide unique insights that keep a pulse on rapidly evolving customer needs and drive decision making, performance, and accountability.
Meet Customers Where They Shop With Our Industry Expertise
Consumers want more digital and direct-to-consumer purchasing options, and as younger generations become more influential in the market, they’re prioritizing sustainability, data safety and privacy, and health and wellness. Consumer goods companies must adapt and find new ways to deeply connect and meet the needs of these consumers.
Accelerate change and innovation by leveraging advancements in AI, automation, cloud, commerce, and more. Drive loyalty by finding new ways to connect and meet customers where they shop and enhancing personalization in marketing and product experiences. Embrace the future with confidence as we navigate these transformative paths together, creating unparalleled value and opportunities for growth.
Meet an Expert
Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
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