The widespread adoption of ecommerce in B2B isn't slowing down, and yet, many B2B organizations are still struggling to upgrade their technology to meet growing customer demands. Building an ecommerce platform that fits your unique business needs is crucial to creating a scalable tech stack moving forward, and that starts with evaluating the various system options out there.
Not every business is the same, which means your combination of technology systems will be unique. There's no one-size-fits-all solution, so once you understand the value of an ecommerce system and decide which is the right fit for your business, you can begin to further evaluate what additional systems would be most beneficial in continuing to improve your business and your customer experience.
Watch the video above to learn more about the value of an ecommerce platform in B2B.