Become the Customer-Obsessed Organization with Content and Commerce

To remain competitive in your industry and break through the noise, your organization must be completely focused on the customer. In other words, it’s important to become the “customer-obsessed” organization and develop a proper understanding of who your customer is, what their journeys look like, and identifying their obstacles, gaps, and opportunities.

Having this understanding can help you effectively develop content relevant to the customer journey, roadmap based on capabilities, and operationalize and continuously execute with a content and commerce approach.

In this session, you’ll learn more about:

• What it means to be a “customer-obsessed” organization
• Creating a solid understanding of your customer
• Executing with content and commerce