The role of healthcare marketers has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care has brought further change in an incredibly short period of time.

During this session, panelists discuss:

• The rise of consumerism and the empowered patient
• Telehealth's impact on patient acquisition strategy
• Ways healthcare marketing teams can build resiliency and strengthen patient trust