Bridging the Experience Gap in Home Furnishings: 5 Keys to Success

Home furnishings shoppers want to be able to experience products before they purchase. They want to see the exact hue of the fabrics, feel the textures, and visualize how the products will look in their homes, all from their smartphones and web browsers.

It’s up to you to create an online experience that will meet your customers’ expectations and make the shopping process smooth and pleasant.

This guide will cover five keys to bridging the gap between your online presence and real-life home furnishings products, and give examples of retailers that have leveraged technology to improve their customer experiences.