Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager

Designing, building, and implementing top-notch experiences requires a great deal of planning, strategy, time and, of course, the right platform. Re-platforming is a major undertaking, yet is often essential to move your business forward. This guide explores the major phases of migrating to Adobe Experience Manager and will help you:

• Understand the pillars for a successful platform implementation
• Design a great user experience (UX) and stand up your infrastructure
• Create a content strategy and migrate content
• Monitor the implementation and establish a digital marketing lifecycle