2018 State of the Car Rental Industry

Enterprise Holdings, Hertz Global Holdings, Avis Budget Group and other leaders in the car rental industry are embracing consumers’ changing habits and the new operating environment. They are responding with intelligent strategies, innovative ideas, and technology investments that can help drive operational efficiency, growth, and profitability. 
 
In this guide, we explore the state of the industry and the strategic initiatives on which executives must focus to remain relevant.