Five Digital Marketing Trends that Will Impact Your Business in 2018

Our Adobe and digital marketing experts weigh in on the top five digital marketing trends that will have the greatest impact on customer experience:

1. Data will become a brand’s greatest asset.
2. Write once, use everywhere: The growth of “Content-as-a-Service.”
3. Personalization will shape the magnitude of content development.
4. The union of content and commerce will accelerate digital transformation.
5. Changes in search engine results will force companies to adapt.