Is Ecommerce the Future of Auto Sales?

Since 1898, the automotive industry has relied on the dealership network approach to sell its products. However, the concept of selling direct to consumers has become a bigger topic of conversation recently.

How does a direct-to-consumer sales model look? What factors come into play when deciding to add ecommerce functionality to a website? What’s the impact on auto manufacturers and dealers?

Read this perspective to learn more about the relationship between ecommerce and the automotive industry.