Build a Powerful Connected Products Strategy

Perficient surveyed end users and manufacturers of connected products to discover the factors impacting their sales, user behavior, and future trajectory. More than 1,300 responses across industries, departments, and seniority levels reveal intriguing commonalities and discrepancies that should inform connected product strategies.

Key Takeaways:

• The response to connected capabilities in products is overwhelmingly positive
• There are discrepancies in how end users and manufacturers perceive ease of usability and prioritize features, both current and planned
• Concerns and barriers to purchase mainly center on trust, data privacy, and product education

Research Team:

• Jim Hertzfeld – AVP, Strategy
• Kevin Espinosa – Director, Digital Strategy and Manufacturing
• Eric Walk – Principal, Data Strategy
• Sri Chikka – Director, Data Solutions
• Grant Davies – Principal, Product Development