What If Digital Business Is Business As Usual?
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business, why some digital transformation initiatives didn’t pan out as intended, what we know now that we didn’t then, and some persisting and emerging challenges in transitioning from "transformation" to "evolution" as usual.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
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Meet the Hosts
Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Williams-Czopek
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.
Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.