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What if? so what?

What if Data Has Become the Customer Experience? An Interview with Arvind Murali.

Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today.

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Guest Profile

Arvind Murali

Arvind leads Perficient’s Data Solutions practice and serves as our Chief Strategist of Data Governance and Intelligence. His expertise combines a background in data strategy and governance to deliver transformative data platforms. His dedication to solving data challenges and identifying new opportunities has yielded valuable outcomes for clients. These results include providing self-service access to data for global sales teams, creating informed wellness plans for physicians, and delivering insights about supply chain inventories.

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.