Shifting from Car Ownership to "Usership"

Consumer preferences are rapidly changing when it comes to transportation, including how consumers prefer their transportation options outside of car ownership. Offerings like ridesharing, car sharing, car rentals, and more have taken on completely new faces than they had just a few years ago.

Nearly 4 in 10 consumers agree that transportation is necessary, but owning a vehicle is not.

IoT and connectivity have also ingrained themselves in the automotive and transportation industry. Connected and autonomous vehicles, once futuristic concepts, are now driving real miles and taking in large quantities of data. Automotive companies would do well to thoroughly consider the consumer experience and implement excellent data hygiene when extending into this space.

Ultimately, mobility innovation requires automotive companies to bridge the gap between strategy and execution. The industry needs strong digital mobility platforms that deliver seamless customer experiences aligned to quickly changing needs.

Industry leaders looking to excel in mobility must build and leverage digital mobility platforms, scalability solutions, data management, outstanding customer experience platforms, and more.