Caregiver Experiences Matter to Members and Your Business

The complexity of today's healthcare ecosystem can be incredibly daunting for those who are unwell, older, or navigating complex care decisions. Caregivers can play a crucial role as advocates and supporters but are often approached by healthcare organizations as a siloed aspect of the care experience.

Many chronically ill Medicare members have some kind of caregiver support and myriad members in all business segments are caregivers themselves.

Health plans have an opportunity to build trust and maintain and grow market share by providing breakthrough caregiver experiences that help support the member wellness imperative while lowering costs.

With advancements in technology, the ability to digitize the caregiving experience is here. Digital experiences can provide important insight into a loved one's health and activities and enable intuitive tools to uphold medication adherence, coordinate appointments and transportation, facilitate regular updates to physicians, and more.

Health plans and health systems have the opportunity to leverage digital connectivity and a holistic caregiver strategy to meet the needs and expectations of healthcare consumers.