What Is a Connected Product?
Connected products are devices integrated with sensors and internet connectivity, enabling them to collect and transmit data. These products range from smart home devices and wearables to vehicles and industrial machinery.
Both consumers and commercial end users responded in a Perficient study that the top benefits of connected products were improved efficiency, real-time monitoring, enhanced safety and security, and enhanced convenience.
To thrive in today’s market, manufacturers must offer smart, connected products that enhance safety, convenience, and personalization. This IoT-driven shift meets consumer demands and fosters sustainable customer relationships through proactive support. Companies embracing this change will unlock new opportunities in a connected world.
- Safety: Enables advanced safety features
- Convenience: Ease of use and seamless integration
- Flexibility: Adaptable to various needs
- Personalization: Tailored user interactions
To remain relevant and resilient, manufacturers should shift from product-centric to solution-oriented approaches. Understanding customer needs and leveraging data builds brand loyalty. Connected products, updated via software, allow quick market adjustments, open new revenue streams from data-driven services and subscriptions, and increase customer lifetime value.
