Budget-Friendly International Airline
A Feature-Rich Mobile App Companion for Travelers
The budget-friendly airline relies heavily on day-of-travel changes like seat upgrades and adding extra luggage for revenue. Today’s travelers expect to make those purchases and view and manage their itinerary in both the airline’s website and mobile app. Our client only provided a website and needed a mobile app to enhance the travel experience and capitalize on those opportunities for revenue.
Business challenge and opporTUNITY
Tapping Into Day-of Travel Revenue Opportunities
The airline had already begun the research process to understand target audiences and made decisions on design. It needed a partner with deep industry knowledge and expertise in mobile product development and digital strategy to build an app capable of managing all aspects of day-of travel. The airline engaged Perficient, with a key directive to keep the solution affordable and have it ready to launch in six months.
The Solution
Demand for a Mobile App Was Taking Off
To meet our client's goals, we proposed a mobile app built on FlutterFlow that would make use of the existing API and infrastructure running the different functions of the airline’s website – ticketing, baggage, logistics – instead of building them from scratch.
To begin, our experts collaborated with internal teams to onboard and leverage the predefined target audiences, user journeys, and design. Once the application development process began, we capitalized on FlutterFlow’s cross-platform framework to rapidly build a mobile app that is compatible with both iOS and Android devices.
the solution
Making Flight Day a Breeze for Travelers
After our team built the app, we provided extensive product management support, assisting with app store listings, marketing materials, and readiness checklists. Finally, we worked closely with our client's QA team to ensure product quality and resolve issues efficiently. This collaboration also ensured smooth integration and alignment with existing systems.
The airline's passengers now have an app that allows them to seamlessly:
- Book flights
- Manage their seats
- Track flight status and delays
- Add extra luggage
Customer feedback spoke to positive experiences and exceeded performance benchmarks, and the app received an average rating of 4.5 stars on both Android and iOS.
Results
Key outcomes
Sky-High Success Within Weeks of Launch
Within three weeks of launch, the new mobile app had surpassed 100,000 downloads – vastly exceeding the airline’s expectation of 80,000 downloads within three months – and more than 18,000 in-app purchases were made.
An analysis of both web and app traffic showed that customers significantly preferred using the mobile app. For checking into flights, the mobile app captured 45% of conversions while the website captured only 15%.
Customer feedback spoke to positive experiences and exceeded performance benchmarks, and the app received an average rating of 4.5 stars on both Android and iOS.
Our ability to rapidly develop a feature-rich mobile app using FlutterFlow, coupled with a collaborative approach and extensive product management support, made us the ideal partner for enhancing the day-of travel experience for our clients customers and helping to drive revenue.
