Emory Healthcare
Migrating Websites from Cascade CMS to Sitecore XM
What if...a leading healthcare system’s digital front door better reflected its well-established community presence and delivered vital information to prospective and existing patients?
A Dated Website No Longer Served the Business
Emory Healthcare (Emory) is the most comprehensive academic health system in Georgia, but this wasn’t reflected in its dated public-facing website. The site suffered from an out-of-date interface and limited functionality that hindered it’s ability to effectively disseminate vital information to existing and prospective patients, which led to reduced user engagement and limited access to resources. Site visitors struggled to find the content they needed, and site developers struggled to create necessary pages.
Emory is committed to meeting patients at every stage of their healthcare journey. It recognizes the importance of a user-friendly digital front door in a highly competitive healthcare industry and wanted to transform its online presence.
Migrating to the Modern Sitecore XM Platform
Our experts recommended migrating site content to the cutting-edge Sitecore XM platform and optimizing the user experience with enhanced accessibility to make content easily findable. Sitecore would also provide greater scalability and page-building capabilities for the marketing teams.
We designed a strategic two-year content migration plan and worked with stakeholders to execute it in tandem with the new website development timeline to ensure maximum efficiency.
Getting to Work on Building a Healthy New Website
Next, we performed a meticulous restyling and enhancement of the user interface, including implementing a physician and care location search feature.
Hosted on Microsoft Azure, we leveraged the Sitecore Experience Accelerator (SXA) to reuse page features and templates from a variety of sites to streamline new web page creation and publication.
Search functionality was redeveloped using Sitecore Search and components to give flexibility to create new pages without being bound by predefined templates.
The Sitecore XM SXA-based website launched with a fresh, modern look, with content seamlessly migrated from its previous platform.
Results
A Flexible Platform for Emory Healthcare's Online Presence
The Sitecore XM platform enabled Emory to replace seven-year-old code that was fragile and outdated. In two years, our experts migrated more than 3,000 web pages to the new site and significantly enhanced the visitor experience with a modern, user-friendly interface for accessing vital healthcare information.
The improved website search functionality and content management system streamlines information delivery so that users can easily find and access the resources they need. They can also quickly research and locate care options and guidance by utilizing the redesigned physician and location search that is accessible from the home page.
