Leading BCBS Health Insurer
Integrated Data Empowers Personalized Care
Challenge + Opportunity
Our client wanted to better leverage its member data to match them with best-fit providers while also taking personal care preferences into consideration.
Solution Highlights
We built an intelligent rules engine that combines demographic, claims, coverage, and digital experience data to match members with ideal potential health providers.
Key Benefits
Our HIPAA-compliant solution improved members’ ability to find providers that meet their needs and increased engagement and loyalty with a more-personalized care journey.
