Quality Improvement Training Provider
Leveraging Offline Data in Paid Search to Maximize Profitability
Challenge + Opportunity
Our client was running certification campaigns with high competition keywords that increased the cost-per-click and the costs of its paid search accounts, which impacted its YoY revenue.
Solution Highlights
We used offline data to align ad spend with better keywords to maximize its budget for top-converting certifications and limit its budget for low-converting certifications.
Key Benefits
With strategic keyword targeting, paid search campaigns increased order volume by more than 10% and overall product revenue by 35%.
