Southern U.S. Medicare Advantage Insurer
Boosting Plan Enrollment With Digital Advertising
Challenge + Opportunity
Our client rebranded its website and wanted to significantly increase enrollment for its insurance plans during its annual enrollment timeframe.
Solution Highlights
We developed and executed a campaign targeting open enrollment customers using paid search, display, and social media ads with highly targeted messaging.
Key Benefits
Improving the key audience targeting and relevant messaging helped double enrollment conversions and lowered the year-over-year media spend by 19%.