Storied Outdoor Lifestyle Products Manufacturer
The Roadmap to a Unified CX Architecture
Challenge + Opportunity
Our client wanted to unify its brands’ conflicting systems and data to improve the CX, increase engagement, and develop a modern enterprise technology architecture.
Solution Highlights
We developed a roadmap using our CX Capabilities Model to identify technology gaps, and our Platform Selection system to recommend an enterprise architecture with new tech stacks.
Key Benefits
The three-year roadmap will unify systems, data, and CX platforms, and identify an enterprise technology architecture for better marketing, commerce, and data.
