Top 10 MedTech Innovator
Optimizing the MarTech Stack to Enable Future Innovation
Challenge + Opportunity
Our client’s multiple divisions were using unique MarTech stacks. The company wanted to assess gaps and overlaps and consolidate into a single stack to drive business capabilities and enable innovation.
Solution Highlights
We evaluated the company’s MarTech maturity and used our Envision Online’s Capabilities Library module to prioritize the most beneficial business capabilities. We also recommended integrating generative AI into its future MarTech stack.
Key Benefits