Skip to main content
Customer Experience and Design : Content Architecture
Content Architecture

Build Compelling Connections with the Right Message, to the Right People, at the Right Time

Words have power. They have the ability to make or break the experience you create between your customers and your brand. Choose them wisely.

Your content architecture strategy guides the creation, delivery, and governance of meaningful and relevant content, aligning with business goals and user needs, and ensuring you get the right content, to the right people, in the right place, at the right time.


Your content architecture strategy guides the creation, delivery, and governance of meaningful and relevant content, aligning with business goals and user needs, and ensuring you get the right content, to the right people, in the right place, at the right time.

We’ll Build An Approach That Delivers for You 

Our strategists help you manage your content throughout its lifecycle. From defining your vision, to identifying your audiences and their journeys; from determining your content’s purpose and what all exists; to establishing a model for delivering experiences to your customers – we’ve got you covered.

Our Content Strategy Services Drive Meaningful Connections With Your Brand

Audience Segmentation & Personas 
Are your messages tailored to the right audience? We help you create target audience personas so you can better segment your content, offerings, and experiences. 
 
Messaging Analysis 
Your brand’s message must stand out among the crowd. We help you analyze competitor and market messaging to understand what others are using and distinguish your voice. 
 
Information Architecture 
Your brand needs a structure for the experiences across your website, apps, and devices. We architect a comprehensive content taxonomy to help easily guide users to the most relevant content.  
 
Content Framework 
Every successful outcome was the result of a well-formed strategic framework, and your content strategy is no different. We help create a structured strategy to guide your content process. 
 
Personalization 
The most compelling experiences are the personalized ones. We help you deliver personalization across your website that customizes content in a format relevant to your unique users. 
 

Get in Touch with Our Experts

Our team of experts is here to help. Whether you're looking for information about our capabilities or our perspective on specific topics, we're ready to assist you. Please fill out the form below, and we will get back to you promptly.

By submitting this form, you understand Perficient may contact you in the future for marketing purposes. View our privacy policy for more information or to opt-out at any time.

See Where the Right Content Strategy Led to Beautiful Customer Experiences 

Don’t Let Your Content Keep You from Creating Connections.