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B2B Commerce

Content Management System

Content is the foundation of an excellent digital experience. And to create, manage, and publish content, B2B marketers need a content management system (CMS). Every marketing technique, from email blasts and social media posts, to SEO and paid ads, stands to benefit from a CMS. A CMS combines the power of a user-friendly back-end content repository with a tightly integrated front-end, so you can provide an excellent customer experience, every step of the way.

Watch the video above to learn more about the value of a CMS system in B2B.

Up Next: Learn More About the Value of an Ecommerce Platform In B2B

Watch the Video

Deliver an End-to-End Commerce Experience
A Content Marketing Conversation with Ann Handley and Eric Enge
A woman looking at a tablet device
The State of Content Management Systems: Finding the Right Fit
people at a meeting around table
Help! I Need a New Web Content Management System

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