Challenge + Opportunity

The large Midwestern supermarket chain wanted to modernize its customer experience to increase customer engagement, gather customer insights, grow revenue and increase lifetime value.

Solution Highlights

We identified and implemented strategies focused on data and personalization that would improve customer experiences, build scalable architecture, and report on promotions, all of which increase marketing opportunities via the web and mobile app.

Key Benefits

Utilizing the improved customer insights, the grocer can now leverage its product data, customer intelligence, and personalization to attract new customers, drive engagement, and increase loyalty with a truly omnichannel customer experience.