Nationwide Veterinary Services Organization
Driving Leads With Paid Search for the Right Price
Challenge + Opportunity
Our client wanted to enhance its paid search strategy to foster new leads to its 300+ hospitals but also keep its cost per acquisition under $180 per location.
Solution Highlights
We audited each hospital’s paid search accounts and implemented geotargeting, keyword refinement, and updated bidding strategies to improve ad performance.
Key Benefits
In three months, our client’s core KPIs improved and its cost per acquisition reduced from $197 to $151.
